Field Marketing Specialist
Core
Execute end-to-end trade show and field event programs across North America, managing logistics, on-site execution, and post-event follow-up to generate booked meetings and pipeline for loss prevention and security buyers.
Role type
Field Marketing Specialist (B2B Events)
Builds
Trade show booths, event experiences, and lead generation campaigns for video security and operational insights platforms.
Domain
B2B Marketing / Security Technology / Event Management
Deliverable
product features
Required skills
B2B field marketing, event logistics, CRM and marketing automation, lead capture and data hygiene, vendor management, budget tracking, pre/post-event campaign execution, travel management
Preferred skills
Multi-location operator marketing, event management platforms, channel co-marketing, security/loss prevention domain knowledge, design tools
Technologies
Salesforce, HubSpot, Cvent, Splash, Figma, Canva, Adobe
Responsibilities
Own assigned trade shows and field events from contract to post-event report; lead on-site execution including setup, staffing, and troubleshooting; run pre-show outreach and post-show follow-up sequences; manage event asset inventory and vendor relationships; track spend against budget and deliver ROI analysis; support regional programs and company-hosted events.
Seniority
P2 (Intermediate), autonomous execution with general direction