百度地图端外增长运营（J85198）
Core
Design and execute user growth strategies for Baidu Maps across external channels (Xiaohongshu, Douyin, WeChat, Weibo) to drive brand awareness, convert external users to internal app activity, and increase brand exposure.
Role type
Growth Operations Manager (External Channels)
Builds
User acquisition funnels, cross-platform traffic synergy, and viral marketing campaigns for Baidu Maps
Domain
Internet / Local Life Services / O2O
Deliverable
product features
Required skills
User growth strategy, channel operations, social media marketing, viral loop design, cross-platform synergy, data-driven decision making, A/B testing, ROI optimization, external partnership management, product knowledge (navigation, AR)
Preferred skills
ASO, information feed ad buying (Ocean Engine, AdOcean), attribution modeling, large-scale event planning, industry trend analysis
Technologies
SQL, Excel, UTM, Last Click, H5, Mini-programs, Ocean Engine, AdOcean