User Acquisition Specialist
Core
Lead multi-channel user acquisition and performance marketing to attract and retain new users for an AI-powered Personal & Entrepreneurial Resource Planner.
Role type
User Acquisition Manager (Performance Marketing)
Builds
User growth and retention for a mobile resource planning application
Domain
Mobile apps / AI-driven productivity tools
Deliverable
production ML models | product features
Required skills
Multi-channel user acquisition strategy, paid search and social advertising, campaign optimization, ROI analysis, A/B testing, cross-functional collaboration
Preferred skills
Experience with Apple Search Ads, Google Ads, Meta Ads, TikTok Ads, Google Analytics, Adjust, Amplitude
Technologies
Apple Search Ads, Google Ads, Meta Ads, TikTok Ads, Google Analytics, Adjust, Amplitude
Responsibilities
Develop and execute multi-channel user acquisition strategies, manage and optimize advertising campaigns for maximum ROI, track key performance metrics and provide actionable insights, test new channels and creatives to drive growth, collaborate with Product and Creative teams on acquisition alignment
Seniority
Mid-level, hands-on IC
