User Acquisition Specialist
Core
Lead multi-channel user acquisition and performance marketing to attract and retain new users for an AI-powered Personal & Entrepreneurial Resource Planner.
Role type
Senior Performance Marketing Manager (User Acquisition)
Builds
User growth and retention for a mobile productivity app
Domain
Fintech / AI-powered personal resource planning
Deliverable
production ML models | product features
Required skills
Multi-channel acquisition strategy, paid search/social/display management, influencer marketing, ROI optimization, A/B testing, data analytics (CPI/CPA/LTV), cross-functional collaboration
Preferred skills
Experience with Apple Search Ads, Google Ads, Meta Ads, TikTok Ads, Google Analytics, Adjust, Amplitude
Technologies
Apple Search Ads, Google Ads, Meta Ads, TikTok Ads, Google Analytics, Adjust, Amplitude
Responsibilities
Develop and execute multi-channel user acquisition strategies, manage and optimize advertising campaigns for maximum ROI, track key performance metrics and provide actionable insights, test new channels and creatives to drive growth, collaborate with Product and Creative teams on acquisition alignment
Seniority
Mid-Senior, hands-on IC
