Growth & Optimization Specialist, SMS
Core
Manage post-click consumer journeys, landing pages, and offer sequencing to optimize conversion and revenue per click for an SMS marketing channel.
Role type
Growth & Optimization Specialist (Performance Marketing)
Builds
Consumer web properties, landing pages, and offer flows for SMS campaigns
Domain
Performance Marketing / SMS / Digital Publishing
Required skills
performance marketing, affiliate marketing, SMS marketing, conversion optimization, landing page testing, offer sequencing, audience segmentation, data analysis, no-code tools, web experience building, compliance frameworks
Preferred skills
startup environment adaptability, self-motivation, resourcefulness, clear communication of insights
Technologies
AI tools, no-code platforms, web design tools
Responsibilities
Manage post-click consumer journey including landing pages and offer placement; Run experiments on page layouts and content angles to improve conversion; Review funnel performance and implement improvements; Collaborate with demand and yield teams on content alignment; Launch consumer web properties from concept to completion; Ensure compliance with consumer messaging standards