Account Based Marketing Manager- Americas
Core
Execute regional Account-Based Marketing (ABM) strategies for North America and Latin America to accelerate enterprise account progression.
Role type
Senior Account-Based Marketing Manager
Builds
1:1 and 1:few ABM programs, executive engagement campaigns, and integrated multi-channel experiences
Domain
B2B Enterprise Software / Americas Market
Deliverable
product features
Required skills
Account-Based Marketing strategy, Enterprise buying group dynamics, Regional market localization, Multi-channel campaign execution, ABM technology stack management, Data-driven performance optimization
Preferred skills
AI and emerging marketing technology application, Field marketing experience, Mature and growth market balancing
Technologies
Demandbase, Qualified, Salesforce, Marketing automation platforms, Web personalization tools
Responsibilities
Adapt global ABM programs to regional priorities and market dynamics; Develop innovative account engagement campaigns including events and direct mail; Partner with Sales and BDR to align marketing with outbound motions; Localize messaging and content for North American and Latin American markets; Coordinate multi-channel programs across digital, outbound, and paid media; Leverage ABM platforms to implement personalized campaigns and measure engagement; Monitor account progression and optimize campaign performance based on data and feedback