Field Marketing Manager
Core
Design and execute global Account-Based Marketing (ABM) programs and field events to accelerate enterprise deals and expand key accounts.
Role type
Field Marketing Manager (B2B ABM)
Builds
Regional and global ABM campaigns, field events, and joint account planning programs for enterprise clients.
Domain
B2B SaaS / Application Security
Deliverable
product features
Required skills
ABM strategy, enterprise sales partnership, event management, multichannel campaign execution, data analytics, project management, stakeholder mapping
Preferred skills
Experience with ABM platforms (Clay, Qualified, Sendoso), marketing automation (Marketo, HubSpot), CRM (Salesforce)
Responsibilities
Plan and execute ABM programs (1:1, 1:few, 1:many), manage field events and conferences, localize content for target accounts, track ABM KPIs and optimize program mix, develop scalable ABM playbooks, partner with Sales and RevOps on joint account planning
Seniority
Mid-Senior, hands-on IC