Senior Segment Marketing Manager
Core
Develop and execute integrated marketing strategies for North America Enterprise accounts to drive pipeline growth and revenue.
Role type
Senior Segment Marketing Manager (Enterprise)
Builds
Demand generation, account-based marketing (ABM), digital campaigns, and high-impact field experiences for enterprise clients.
Domain
B2B SaaS / Enterprise Marketing
Deliverable
product features
Required skills
B2B marketing strategy, account-based marketing (ABM), demand generation, cross-functional partnership, campaign execution, data-driven optimization, Salesforce/Marketo/6sense proficiency, project management.
Preferred skills
Experience in banking, retail, CPG, or software industries.
Responsibilities
Lead Enterprise marketing strategy, drive targeted ABM and digital campaigns, partner with sales on account prioritization and messaging, deliver field events and experiences, create content and sales enablement, connect cross-functional teams, measure and optimize campaign performance.
Seniority
Senior, hands-on IC
