行业二部_IMS(优化师)(J19238)
Core
Diagnose client accounts, formulate online marketing strategies, and optimize ad performance for Baidu SEM, Feed, and brand products.
Role type
Senior Account Optimization Specialist (SEM/Feed/Brand)
Builds
Optimized advertising campaigns and data-driven improvement strategies for client accounts
Domain
Digital Advertising / Marketing
Required skills
Baidu SEM expertise, Feed product knowledge, account diagnosis, strategy formulation, data analysis, account setup, effect control, industry trend analysis, regulatory compliance understanding
Preferred skills
Experience with top clients in education or healthcare sectors, proposal development, client satisfaction management
Responsibilities
Monitor SEM/Feed/brand data and analyze output, provide regular data analysis reports and optimization strategies, analyze client products to customize value-added solutions, refine optimization methodologies and deepen industry client engagement
Seniority
Senior, hands-on IC