Senior Segment Development Specialist
Core
Drive revenue and market share expansion for Canon's digital print solutions by educating printers and publishers on the shift from offset to digital workflows.
Role type
Senior Segment Development Specialist (Strategic Marketing)
Builds
Digital print hardware placements, qualified sales pipeline, and end-user print volume growth.
Domain
Print & Publishing / Digital Imaging Technology
Deliverable
product features
Required skills
Market development, segment strategy, strategic marketing, industry relations, commercial mindset, public speaking, thought leadership content creation, executive relationship building, networking, written and verbal communication, project management, market analysis, multi-channel marketing program design.
Preferred skills
Experience in publishing and book printing industry, MBA degree.
Technologies
Digital printing technologies, offset-to-digital workflows, print-on-demand, short-run economics.
Responsibilities
Align segment initiatives with strategic goals to drive revenue and market share. Educate customers on operational and economic benefits of digital workflows. Partner with sales and product leaders to generate leads and pipeline growth. Represent Canon as an industry voice at events and panel discussions. Analyze industry trends and translate insights into commercial strategies. Create thought leadership content to influence buying decisions. Build strategic relationships with industry players and influencers. Design and execute multi-channel marketing campaigns to drive hardware placement and demand.
Seniority
Senior, hands-on IC