整合营销策略（J106506）
Core
Develop and execute integrated marketing strategies for financial clients using Baidu's commercial products, traffic, and model technologies to achieve advertiser conversion KPIs.
Role type
Senior Integrated Marketing Strategist (Financial Services)
Builds
Integrated marketing campaigns and data-driven proposals for financial clients
Domain
Financial Services / Digital Marketing
Required skills
Integrated marketing strategy, data analysis, campaign optimization, cross-functional collaboration, industry insight generation, competitive analysis, product feedback integration
Preferred skills
Marketing/Advertising/Management degree, familiarity with mainstream media and content platforms, creative thinking
Technologies
Baidu commercial products, traffic platforms, model technologies
Responsibilities
Execute client marketing campaigns, analyze ad performance data, create industry reports and case studies, track competitor strategies, collaborate on product iteration
Seniority
Mid-level, hands-on IC