Field Marketing Manager M/F/D - DACH
Core
Drive brand awareness, demand generation, and pipeline progression for Mendix's low-code platform in the DACH region (Germany, Austria, Switzerland) by partnering with sales teams.
Role type
Senior field marketing manager (B2B SaaS)
Builds
Integrated marketing campaigns, ABM programs, and customer-facing events for enterprise clients
Domain
Low-code application development / Enterprise Software
Deliverable
product features
Required skills
B2B field marketing, demand generation, Account-Based Marketing (ABM), stakeholder management, integrated multi-touch program development, BFSI industry knowledge
Preferred skills
AI, cloud, data platform, or emerging technology solutions
Responsibilities
Own DACH marketing strategy and execution, develop integrated marketing campaigns, partner with sales leadership, drive ABM for strategic accounts, manage regional marketing plans and reporting, execute events and tradeshows
Seniority
Senior, hands-on IC