International Marketing & Brand Portfolio Manager (m/w/d)
Core
Develop international brand strategies and translate global positioning into market-specific actions for premium spirits and distribution brands.
Role type
Senior International Marketing & Brand Portfolio Manager
Builds
International marketing strategies, brand plans, and market-specific campaigns for premium spirits and distribution brands
Domain
FMCG / Spirits / International Trade Marketing
Deliverable
product features
Required skills
International brand strategy, budget management, market analysis, campaign management, stakeholder collaboration, performance analysis
Preferred skills
Experience in spirits/FMCG industry, foreign languages, travel readiness
Technologies
A&P, POSM, Promotions
Responsibilities
Develop international brand strategies and brand plans; Plan, steer, and control international marketing budgets; Collaborate with sales and distributors on market-specific plans; Develop and steer international campaigns and POSM concepts; Analyze market developments and measure brand performance; Coordinate packaging and labeling topics
Seniority
Senior, hands-on IC