海外投放专家（J98074）
Core
Overseas media advertising and user acquisition strategy for product growth across Google, Facebook, ASA, TikTok, and other platforms.
Role type
Senior performance marketing specialist (overseas)
Builds
User acquisition campaigns and growth marketing strategies for international markets
Domain
Digital advertising / User growth
Required skills
Multi-channel ad campaign management, ROI optimization, A/B testing, data analysis, AIGC for creative production, competitor analysis, cross-functional collaboration
Preferred skills
None stated
Technologies
Google Ads, Facebook Ads, ASA, TikTok Ads, AIGC tools
Responsibilities
Manage full lifecycle of ad accounts including setup, budget planning, and campaign execution; Monitor and analyze key metrics (CTR, CVR) to drive strategy adjustments; Research platform ecosystems and competitor tactics to optimize performance; Leverage AIGC to enhance creative production efficiency and quality; Collaborate with upstream/downstream teams to optimize conversion funnels
Seniority
Senior, hands-on IC
