Digital Marketing Manager (m/w/d)
Core
Managing and optimizing performance marketing campaigns across paid media channels to generate leads and conversions.
Role type
Performance Marketing Manager
Builds
Paid media campaigns (Google Ads, Meta Ads, Display) and lead generation funnels
Domain
Digital Marketing / Performance Marketing
Required skills
Performance marketing, Lead generation, Google Ads, Meta Ads, Google Analytics 4, Google Tag Manager, SEA, Paid Social, Display Advertising, Conversion optimization, KPI management
Preferred skills
Analytical thinking, Structured approach, Number sense
Technologies
Google Ads, Meta Ads, Google Analytics 4, Google Tag Manager
Responsibilities
Steer and continuously optimize performance marketing campaigns across Google Ads, Meta Ads, Display Advertising and other paid media platforms; Develop and implement measures along the entire marketing funnel to increase leads and conversions; Independently plan, steer, and control marketing budgets; Optimize campaign performance; Analyze relevant KPIs (CPL, CPA, Conversion Rate, ROAS, Lead quality) and derive concrete optimization measures; Close collaboration with Content, Design, Web, Analytics, and external partners