Software Engineer - Performance Marketing
Core
Convert existing mobile games into interactive HTML playable ads for ad networks to drive user acquisition and conversions.
Role type
Senior IC Unity engineer (playable ads)
Builds
Interactive playable ad templates and HTML experiences for global ad networks
Domain
Mobile gaming (hyper-casual/casual) + Performance Marketing
Deliverable
product features
Required skills
Unity development, Cocos Creator, web game development, object-oriented programming, analytics integration, SDK integration, A/B testing, game design, mobile gaming market knowledge
Preferred skills
AI-assisted development tools, asset generation tools, 3rd party SDKs familiarity
Responsibilities
Transform existing games into interactive user experiences, optimize playable ads for scalability and adaptability, integrate analytics solutions, build customizable interactive templates, benchmark competitor strategies, experiment with new ad ideas
Seniority
Senior, hands-on IC