Product Marketing Manager
Core
Strategic bridge between Marketing, Product, Customer, and Industry to position products, define go-to-market strategies, and drive adoption in the healthcare marketplace.
Role type
Product Marketing Manager (B2B SaaS)
Builds
Product positioning, messaging frameworks, launch narratives, sales enablement programs, and GTM strategies for a healthcare marketplace platform.
Domain
HealthTech / Healthcare Marketplace / B2B SaaS
Deliverable
product features
Required skills
Product marketing strategy, go-to-market planning, market and competitive intelligence, pricing strategy, cross-functional influence without authority, sales enablement program design, product launch execution, technical to narrative translation
Preferred skills
HealthTech industry experience, regulated industry experience, marketplace experience, postgraduate qualification in Marketing or Business
Technologies
None explicitly listed
Responsibilities
Develop deep expertise in customers and competitive landscape to inform product and GTM decisions; Own product positioning, target audiences, and messaging frameworks; Lead end-to-end product launches and define success measures; Build and deliver training programs for Sales and Customer Success teams; Partner with Product to translate technical information into compelling narratives; Inform product pricing and roadmap planning based on market insights
Seniority
Mid-Senior, hands-on IC