Growth Manager
Core
Manage and optimize a significant performance marketing budget across key acquisition channels to scale user acquisition and reactivation for a Gen Z social discovery app.
Role type
Growth Manager (User Acquisition & Performance Marketing)
Builds
User acquisition campaigns, creative testing, and multi-channel growth strategies for Yubo's mobile app.
Domain
Social Networking / Mobile Apps / Gen Z
Required skills
Performance marketing, creative optimization, multi-channel strategy, data analysis, martech stack management, A/B testing, programmatic advertising
Preferred skills
Native affinity with Gen Z culture, US market experience, AI tool deployment, automation
Technologies
Adjust, Amplitude, Sensor Tower, TikTok, Meta, Snapchat, Google Ads, Apple Ads, AppLovin, Moloco
Responsibilities
Manage and optimize paid media budget across programmatic networks and emerging platforms; Collaborate with creative teams to ideate, produce, and scale creative concepts; Support multi-channel strategy combining paid and brand marketing; Partner with Product and Data to optimize funnels and build dashboards; Work with senior team members to foster a culture of experimentation.
Seniority
Mid-level (3 years experience)
