Performance Marketer (Senior Growth Associate)
Core
Designing, launching, and optimizing performance marketing campaigns across Google Ads, Meta, TikTok, and programmatic video to drive growth for a DTC pet wellness brand.
Role type
Senior Performance Marketer (Growth Associate)
Builds
Digital advertising campaigns and media mix strategies for Lyka's direct-to-consumer pet food and supplement products.
Domain
Pet wellness / DTC E-commerce
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Performance marketing strategy, Google Ads (Search, PMAX, YouTube), Meta/TikTok advertising, Programmatic video (DV360), A/B testing, creative optimization, ROI analysis, attribution modeling (MMM, geolift), budget allocation
Preferred skills
Ecom/DTC experience, cross-channel strategy, stakeholder management
Technologies
Google Ads, Meta Ads, TikTok Ads, DV360, MMM, geolift
Responsibilities
Setting up and managing campaigns across multiple channels and geographies; analyzing performance data to identify growth opportunities; optimizing ad spend and creative rotations; running experiments to improve ROI; proposing optimal spend allocation between performance and brand channels.
Seniority
Senior, hands-on IC
