Marketing Manager
Core
Drive growth for a portfolio of online degree programs by owning end-to-end marketing performance from awareness to enrolment.
Role type
Senior product and performance marketing manager
Builds
Integrated marketing campaigns across paid, owned, and earned channels for university partners
Domain
EdTech / Higher Education
Deliverable
product features
Required skills
Product marketing, performance marketing, full-funnel campaign management, marketing analytics, budget management, stakeholder management, project management
Preferred skills
Experience with Google Analytics, CRM systems, reporting dashboards
Technologies
Google Analytics, CRM systems, reporting dashboards
Responsibilities
Own marketing strategy and performance for online degree programs; Plan, execute, and optimize integrated marketing campaigns; Monitor and analyze funnel performance; Manage marketing budgets and performance reporting; Partner with admissions and student success teams; Build trusted relationships with university partners
Seniority
Senior, hands-on IC
