Senior Regional Marketing Specialist
Core
Drive end-to-end growth for the U.S. market, managing acquisition, onboarding, activation, and retention for a vacation rental platform.
Role type
Senior Regional Marketing Specialist
Builds
Automated growth systems, regional segmentation frameworks, full-funnel marketing programs, and strategic partnerships.
Domain
Vacation rental / Short-term rental technology
Required skills
Growth strategy, budget management, ROI modeling, regional segmentation, full-funnel marketing, automation (n8n/Zapier), market intelligence, partnership negotiation, agency management, executive reporting
Preferred skills
Experience in short-term rental or hospitality tech, quantitative business case development, customer lifecycle program design
Technologies
n8n, Zapier, Make, AirDNA
Responsibilities
Own and manage the U.S. regional growth strategy and budget; Build data-backed business cases and quantified ROI models; Develop regional segmentation frameworks and tailored playbooks; Lead full-funnel marketing programs across content, paid digital, CRM lifecycle, social, partnerships, and events; Build and scale automated growth systems; Gather market and competitive intelligence; Partner directly with Product Management; Identify, negotiate, and establish long-term strategic partnerships; Brief and manage external agency networks and freelancers; Distill U.S. market performance and strategic updates into clear, executive-ready presentations
Seniority
Senior, hands-on IC