Head of Growth
Core
Own the growth marketing function to build a repeatable engine for acquiring HVAC contractors at sustainable costs.
Role type
Head of Growth (Growth Marketing Lead)
Builds
Qualified pipeline for HVAC contractors
Domain
B2B SaaS for skilled trades (HVAC industry)
Required skills
Growth strategy, paid media management, conversion optimization, lifecycle marketing, data analysis, automation scripting, creative direction, budget allocation, funnel measurement
Preferred skills
Experience marketing to small business owners/operators, AI tool fluency (Claude Code, Codex)
Technologies
HubSpot, AI automation agents, scripting tools
Responsibilities
Own growth strategy and budget allocation; manage paid acquisition channels and creative testing; improve website and landing page conversion; build and maintain lead enrichment/qualification automations; generate customer insights and messaging; report funnel metrics and growth forecasts to leadership.
Seniority
Senior, hands-on IC
