Senior Field Marketing Manager - US
Core
Drive regional pipeline and business growth for Perk's travel and spend management platform in North America through field marketing and demand generation strategies.
Role type
Senior Field Marketing Manager (Demand Generation)
Builds
Regional brand awareness, demand generation, and customer advocacy for global SaaS products in the US market.
Domain
B2B SaaS, Travel & Spend Management
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B SaaS field marketing strategy, demand generation, pipeline creation, campaign execution, team management, budget forecasting, ROI analysis, ABM, event planning, digital marketing, data-driven decision-making
Preferred skills
AI fluency, strategic vision, hands-on execution, cross-functional collaboration, competitive market insights
Technologies
AI workflows, paid media, content marketing, SEO, email marketing, CRM tools
Responsibilities
Develop and execute North America field marketing strategy; forecast and track pipeline performance; optimize budget allocation and ROI; orchestrate integrated marketing campaigns including events and ABM; partner with sales leadership to drive revenue targets; manage a small regional marketing team.
Seniority
Senior, hands-on IC with team leadership
