Data Scientist II, Marketing
Core
Drive high-impact growth marketing projects by optimizing channels, personalizing campaigns, and discovering new acquisition sources for Thumbtack's home service marketplace.
Role type
Senior IC marketing data scientist
Builds
Local market intelligence frameworks, customer LTV bidding systems, and scalable analytical tools for growth marketing
Domain
Home services marketplace + digital marketing
Deliverable
production ML models
Required skills
Marketing measurement, causal inference, customer segmentation, budget forecasting, statistical modeling, SQL, Python/R, BI tools (Looker)
Preferred skills
Advanced degree in quantitative field, experience with large/imperfect datasets
Technologies
SQL, Python, R, Looker
Responsibilities
Own end-to-end analytics for growth marketing; translate business questions into rigorous analyses; design and interpret experiments for causal inference; partner with MarTech/Product to build new capabilities; develop domain expertise in targeting optimization; build scalable analytical solutions; design and maintain trusted data tables and metrics
Seniority
Mid-Senior, hands-on IC
