Head of Retail Marketing
Core
Lead integrated marketing and commercial capabilities to drive sustainable growth, acquisition, engagement, and retention for Life and Health Insurance customers and advisers.
Role type
Senior marketing leadership (Head of Retail Marketing)
Builds
Customer-centric marketing initiatives, demand generation programs, and commercial growth strategies for the retail portfolio.
Domain
Insurance (Life and Health) / Financial Services
Required skills
Integrated marketing strategy, demand generation, customer lifecycle management, performance marketing, commercial acumen, data analytics, stakeholder management, team leadership
Preferred skills
Experience in financial services or insurance, healthcare industry knowledge, AIA Vitality program familiarity
Technologies
CRM, digital marketing platforms, analytics tools
Responsibilities
Develop and deliver retail marketing strategy; lead acquisition and demand generation; drive customer engagement and retention; partner with advisers and distribution channels; activate brand initiatives; own marketing performance and investment decisions; lead and develop the marketing team.