Director, Paid Media
Core
Own and accelerate paid acquisition programs for a secondary market platform serving private companies and shareholders.
Role type
Director, Paid Media
Builds
Paid media campaigns and attribution systems for a venture-backed fintech platform
Domain
Fintech / Secondary Market Liquidity
Deliverable
production ML models | product features
Required skills
Paid media strategy, Google Ads expertise, media mix modeling, attribution analysis, programmatic advertising, AI integration, budget management ($1M+)
Preferred skills
Fintech experience, institutional audience marketing, BI tools (Omni, Looker, PostHog)
Technologies
Google Ads, LinkedIn, Meta, AI tools, Omni, Looker, PostHog
Responsibilities
Own paid media strategy and budget across Google, LinkedIn, and programmatic channels; Maintain and expand marketing attribution; Run continuous testing for creative, audience, and bidding; Partner with Sales to expand into new segments; Manage ad platforms and leverage AI/agencies; Report campaign performance to executive leadership; Pilot new channels and AI-driven tools
Seniority
Director, hands-on IC with team leadership