Senior Marketing Campaign Manager, Federal
Core
Own integrated marketing campaigns for Horizon3's Federal and Public Sector business, aligning with government budget cycles and procurement vehicles to drive pipeline ROI.
Role type
Senior B2B demand generation manager (Federal/Public Sector)
Builds
Multi-channel Federal campaigns (email, paid ads, webinars, content) and partner-led demand generation programs
Domain
Cybersecurity / Federal Government Procurement
Required skills
B2B campaign/demand generation/ABM experience, Federal government buying process knowledge, Federal compliance framework expertise (FedRAMP, CMMC, FISMA), Salesforce campaign attribution, marketing automation (Pardot/Marketo/HubSpot), partner/channel management, data-driven pipeline tracking
Preferred skills
Cybersecurity/DevSecOps market experience, Carahsoft ecosystem familiarity, Defense Industrial Base background, ABM/intent tools (ZoomInfo, Influ2, Reachdesk, Sendoso)
Responsibilities
Own Federal campaign plan aligned to fiscal year and procurement cycles; Segment market across civilian agencies, DoD, DIB, and SLED; Map buying groups and write mandate-driven campaign briefs; Execute multi-channel campaigns within Federal gift/ethics rules; Manage partner campaign funds and co-branded initiatives; Define KPIs for long sales cycles and report results to sales leadership
Seniority
Senior, hands-on IC