Email & SMS Marketing Manager — Firearms / E-Commerce.
Core
Own strategy and execution of email and SMS channels to drive customer engagement, promotional performance, and revenue for a firearms e-commerce brand.
Role type
Email & SMS Marketing Manager
Builds
Email and SMS campaigns, promotional calendars, automated customer journeys
Domain
Firearms / E-Commerce
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Email and SMS marketing platform expertise, audience segmentation, A/B testing, copywriting, campaign analytics, high-volume e-commerce experience
Preferred skills
Klaviyo or Listrak platform expertise
Technologies
Listrak, Klaviyo, Bloomreach, Braze, Attentive
Responsibilities
Own daily execution of email and SMS campaigns from planning through deployment, Build and maintain weekly and monthly promotional communication calendars, Develop compelling messaging across firearms, ammunition, accessories, and promotional offers, Monitor deliverability, engagement, conversion, revenue, unsubscribe rates, and overall channel performance, Develop and execute A/B testing strategies across subject lines, offers, creative, timing, frequency, and audience segments, Analyze campaign performance and use data to continuously improve engagement and revenue
Seniority
Mid-level, hands-on IC
