Penfolds Insights Lead
Core
Champion the voice of the luxury consumer and transform data into strategies shaping Penfolds' future growth and global brand direction.
Role type
Senior consumer insights lead (luxury wine)
Builds
Strategic recommendations for global marketing, investment, and planning decisions
Domain
Luxury wine / Consumer insights / Brand strategy
Deliverable
dashboards & analysis
Required skills
Consumer insights, market research, brand strategy, data analytics, Kantar tracking, brand health tracking, stakeholder presentation, agency management, luxury consumer trends, AI-driven insights tools
Preferred skills
Experience with premium/luxury retail or FMCG brands
Responsibilities
Lead the global insights agenda, deliver actionable consumer/brand/category insights, partner with global/regional/agency stakeholders, identify emerging luxury consumer trends, review brand health tracking, implement new tools and AI-enabled approaches
Seniority
Senior, hands-on IC