GTM Experience Manager (Field & Event Marketing)
Core
Build lemlist's field marketing channel from scratch to bring in bigger deals and help strategic customers stay and grow through curated events and experiences.
Role type
Senior GTM Experience Manager (Field & Event Marketing)
Builds
Field marketing strategy, sponsored event activations, owned event formats, and customer workshops for lemlist and claap.
Domain
B2B SaaS, European Sales & GTM ecosystem
Required skills
B2B SaaS GTM strategy, event planning & execution, budget ownership, sales pipeline generation, vendor & logistics management, negotiation, stakeholder management, content curation, data analysis for ROI
Preferred skills
Sales background, French language fluency, experience creating memorable event activations, swag store management
Technologies
None explicitly listed
Responsibilities
Draft field strategy and operating model; identify, negotiate, and execute paid and owned events; manage €300K annual budget; generate 2M$ pipeline; build measurement framework; coordinate with Sales teams for rep selection and follow-up; curate speakers and themes; manage vendors and logistics.
Seniority
Senior, hands-on IC
