VP of Marketing
Core
Lead global marketing strategy, demand generation, and brand positioning for a B2B SaaS VDR and board collaboration platform targeting the upmarket M&A segment.
Role type
VP of Marketing (Strategic Leader)
Builds
Scalable demand engine, category authority, and GTM strategy for Ideals VDR and Ideals Board.
Domain
B2B SaaS, Secure Business Collaboration, M&A, Financial Services
Required skills
B2B SaaS marketing leadership, demand generation, ABM, brand positioning, martech stack management, team scaling, data-driven decision making, GTM strategy
Preferred skills
M&A, Investment Banking, Financial Services domain knowledge
Technologies
martech stack, analytics tools, intent data platforms, search platforms, review platforms
Responsibilities
Define positioning and messaging across products and regions; build category authority through events and media relations; drive demand generation and pipeline growth; manage marketing budget and vendor relationships; lead and develop a global marketing team.
Seniority
VP, strategic leadership with hands-on execution
