CRM Marketing Specialist
Core
Drive member growth, engagement, and loyalty for G'day Parks and G'day Rewards through targeted CRM campaigns and automated customer journeys.
Role type
CRM Marketing Specialist
Builds
Automated member journeys, personalized voucher and loyalty campaigns, and targeted customer communications.
Domain
Tourism / Hospitality
Deliverable
product features
Required skills
CRM lifecycle marketing, campaign delivery, audience segmentation, personalization, copywriting, campaign measurement, data analysis, Salesforce Marketing Cloud proficiency
Preferred skills
Experience with customer data platforms, loyalty program management, experimentation and testing methodologies
Technologies
Salesforce Marketing Cloud
Responsibilities
Manage end-to-end CRM campaigns from segmentation to execution and optimization; Build and optimize data-driven customer journeys for acquisition and retention; Develop personalized offers and automated member journeys; Analyze campaign performance and customer behavior to drive commercial outcomes.
Seniority
Mid-level, hands-on IC