Marketing Automation Specialist
Core
Managing marketing automation systems, building and optimizing customer journeys, and analyzing campaign performance to generate business insights.
Role type
Marketing Automation Specialist (via careerplan.io/jobs/92-00A-DE-279-marketing-automation-specialist-at-passportcard)
Builds
Customer journeys, audience segments, and automated triggers
Domain
Digital Marketing / MarTech
Deliverable
product features
Required skills
Marketing automation, CRM, MarTech, GA4, GTM, data analysis, analytical thinking
Preferred skills
Braze, BI tools, personalization, customer engagement
Technologies
Braze, GA4, GTM, BI tools
