Field Marketing Manager - West
Core
Develop and execute regional field marketing programs and events to drive pipeline, support sales objectives, and increase customer/prospect engagement for the West Enterprise Acquisition Sales Team.
Role type
Field Marketing Manager
Builds
Field-based demand generation programs, event campaigns, and hospitality experiences
Domain
B2B SaaS / Enterprise Sales
Deliverable
product features
Required skills
B2B field marketing, event planning and execution, sales alignment, cross-functional collaboration, budget management, vendor management, campaign promotion, performance tracking, project management
Preferred skills
Experience with net-new logo motions, creative messaging design
Technologies
Marketo, Salesforce, WordPress, Microsoft Office, Google Apps
Responsibilities
Develop and execute regional field marketing programs and events; Plan and manage end-to-end execution of field events including webinars and roadshows; Partner with Sales leadership to align strategies with business priorities; Collaborate with Alliances and Partner Marketing for joint initiatives; Manage event logistics, budgets, and vendor relationships; Create and execute event promotion and follow-up strategies; Establish goals, track performance, and report on ROI and pipeline contribution; Manage regional field marketing budget; Build relationships with internal and external stakeholders.
Seniority
Mid-level, hands-on IC
