Growth Marketing Manager
Core
Turn ambitious marketing priorities into measurable, sustainable growth for a fast-moving B2B SaaS business by owning paid acquisition, SEO, AEO, product marketing, and content.
Role type
Growth Marketing Manager (hands-on IC with strategic ownership)
Builds
Inbound demand, qualified pipeline, and market positioning for a B2B SaaS product
Domain
B2B SaaS, Growth Marketing, AI-driven search
Required skills
Paid acquisition strategy, SEO strategy, AEO strategy, Product positioning, Go-to-market planning, Cross-functional coordination, Data-driven decision making, Campaign optimization, Budget management, Content direction
Preferred skills
AI-driven search optimization experience, Experience with AI and automation tools
Technologies
AI-powered marketing and sales technologies
Responsibilities
Translate quarterly marketing priorities into clear plans and coordinate execution; Identify, test, and develop new growth opportunities across acquisition channels; Own inbound demand targets including demo requests and conversion; Lead paid acquisition end-to-end including channel strategy and CAC management; Develop and execute SEO strategies covering content and technical SEO; Build and develop an Answer Engine Optimization (AEO) strategy; Own product positioning, messaging, and go-to-market plans for product launches; Set content direction and briefs based on business priorities; Monitor marketing performance and prioritize initiatives based on measurable business impact.