Campaigns & Memberships Marketing Manager
Core
Own integrated multi-channel B2B campaigns and industry memberships to drive pipeline growth across financial institutions, PSPs, crypto natives, and government segments.
Role type
Senior B2B Marketing Manager (Campaigns & Memberships)
Builds
Integrated marketing campaigns, industry membership programs, newsletters, and nurture sequences.
Domain
Fintech / Crypto / Digital Assets / Compliance
Deliverable
product features
Required skills
Integrated B2B campaign planning, marketing automation (HubSpot), industry partnership management, social media strategy (LinkedIn, X, Reddit), buyer journey mapping, marketing analytics, content strategy, AI tool adoption.
Preferred skills
Experience in regulated sectors, fintech, or crypto environments.
Technologies
HubSpot, LinkedIn, X, Reddit, AI tools.
Responsibilities
Plan and execute integrated multi-channel campaigns from brief to measurement; manage industry memberships and associations end-to-end; build and run data-driven newsletters and nurture programs; own the social calendar; partner with Field Marketing for regional adaptation; brief Creative teams; support global events and webinars; collaborate with Content Strategists; measure performance and present insights for ROI improvement.
Seniority
Senior, hands-on IC