Senior Marketing Advisor (Business and Visitor)
Core
Lead the promotion of Whitehorse as a destination to visit, do business, and invest by building and delivering data-led campaigns.
Role type
Senior strategic marketing advisor (destination marketing & economic development)
Builds
Campaigns supporting thriving business precincts, visitor attraction, and investment growth
Domain
Local government / Municipal economic development
Deliverable
product features
Required skills
Strategic marketing, campaign planning, brand development, multi-channel campaign delivery, data-led marketing strategies, stakeholder engagement, autonomous project management
Preferred skills
Investment attraction marketing, precinct marketing, branding, destination marketing
Technologies
Data analytics tools, multi-channel marketing platforms
Responsibilities
Develop creative, data-led campaigns; collaborate with stakeholders to strengthen city reputation; drive visitation and destination awareness; analyze campaign performance to inform decision-making
Seniority
Senior, hands-on IC