Marketing Specialist | Growth Marketing |
Core
Create and optimize multi-channel marketing campaigns, generate qualified leads, strengthen brand positioning, and leverage data to improve marketing performance for U.S.-based companies.
Role type
Growth Marketing Specialist (Digital Strategy & Demand Generation)
Builds
Multi-channel marketing campaigns, lead generation initiatives, content strategies, and brand awareness programs.
Domain
Technology, SaaS, Healthcare, Professional Services, eCommerce, B2B
Required skills
Digital marketing strategy, lead generation, paid media management, content marketing, SEO/SEM, marketing analytics, marketing automation, market research, conversion rate optimization, project management
Preferred skills
SaaS/Technology marketing experience, A/B testing, customer lifecycle marketing, AI tool utilization, marketing certifications
Technologies
HubSpot, Salesforce Marketing Cloud, Marketo, Mailchimp, ActiveCampaign, Pardot, Google Ads, Google Analytics 4, Google Tag Manager, Meta Ads Manager, LinkedIn Campaign Manager, Microsoft Ads, SEMrush, Ahrefs, Moz, WordPress, Canva, Adobe Creative Suite, Figma, ChatGPT, Microsoft Copilot, Claude, Gemini, Jasper AI