Brand Manager
Core
Drive portfolio growth and deliver volume/value across a diverse portfolio of spirits brands in Australia and New Zealand through brand planning, innovation, and commercial delivery.
Role type
Brand Manager (FMCG/Alcohol)
Builds
Annual brand plans, integrated marketing campaigns, new product launches, and innovation roadmaps.
Domain
Spirits, Beverages, FMCG
Deliverable
product features
Required skills
Brand planning, consumer marketing, project management, cross-functional stakeholder management, data analysis, budget management, innovation management
Preferred skills
Experience in spirits/beverage/FMCG, portfolio management, agency partner management
Responsibilities
Develop and execute annual brand plans, deliver integrated marketing campaigns, launch new products and innovations, analyze consumer and market data, manage cross-functional stakeholders, support budget planning and expenditure tracking