Head of Growth & Demand Generation
Core
Build and run a demand engine for two products (Platform and Embed) to generate qualified pipeline for sales and self-serve revenue.
Role type
Head of Growth & Demand Generation (Player-coach)
Builds
Paid, organic, lifecycle, and partner-led demand programs for B2B SaaS products
Domain
Fintech / HR Tech / Employee Benefits
Required skills
B2B demand generation strategy, paid media (LinkedIn, Google), SEO and content-led organic growth, funnel management (MQL to SQL), lifecycle marketing, partner marketing, data fluency and attribution, marketing stack management, team building
Preferred skills
Fintech/insurtech/HR tech experience, channel/marketplace marketing, PLG and sales-led motion experience, multi-market European expansion
Technologies
HubSpot, CRM, automation tools, analytics tools, enrichment tools
Responsibilities
Set demand generation strategy and pipeline targets, manage paid acquisition channels, execute organic growth initiatives, manage full funnel from lead to revenue, run partner marketing programs, manage marketing stack and attribution, hire and develop the growth team
Seniority
Senior, hands-on IC with leadership responsibilities
