Product Marketing Manager (12 month contract)
Hybrid
Core
Develop product positioning, messaging, and competitive strategy for healthcare technology solutions to support sales and market adoption.
Role type
Product Marketing Manager
Builds
Product positioning guides, competitive comparison guides, launch collateral, sales enablement tools, and thought leadership content.
Domain
Healthcare technology / Long-term and post-acute care
Deliverable
product features
Required skills
Product positioning, competitive analysis, go-to-market strategy, sales enablement, content creation, product launch planning, subject matter expertise
Responsibilities
Develop product positioning and value propositions; create competitive comparison guides; lead product introduction and launch planning; support sales teams with training and tools; collaborate on content and campaign assets.