Global Digital Marketing Leader
Core
Lead end-to-end digital growth initiatives for payments and crypto businesses, focusing on paid advertising and performance marketing to drive user acquisition, engagement, and retention.
Role type
Senior Digital Marketing Leader (Fintech/Crypto)
Builds
Large-scale acquisition campaigns for payments, crypto, and B2B products
Domain
Fintech, Cryptocurrency, Digital Payments
Deliverable
product features
Required skills
Integrated digital marketing strategy, paid advertising management, performance marketing, budget management, team leadership, SEO/SEM, data analysis, A/B testing, KPI monitoring (CAC, ROAS, LTV)
Preferred skills
MBA, experience with emerging ad platforms, creative testing expertise
Technologies
Google Ads, Facebook Ads, TikTok Ads, Google Analytics, Mixpanel, Appsflyer
Responsibilities
Develop and execute integrated digital marketing strategy across paid, owned, and earned channels; manage digital marketing budgets for optimal ROI; own performance marketing campaigns across major ad platforms; design bidding strategies and targeting plans; plan and execute large-scale acquisition campaigns; oversee SEO/SEM initiatives; track and analyze campaign performance to optimize results; lead and mentor the digital marketing team; collaborate with Product, Sales, and BD teams.
Seniority
Senior, hands-on IC with leadership responsibilities