User Acquisition Manager
Core
Managing performance marketing campaigns to acquire users for iOS/Android games via mobile advertising networks.
Role type
User Acquisition Manager
Builds
User acquisition campaigns for mobile games
Domain
Mobile gaming / Performance marketing
Required skills
Mobile user acquisition, Campaign management, ROI optimization, User quality analysis, Data analysis
Preferred skills
Experience with Applovin, Unity, Mintegral, Preinstalls, Incentivized traffic sources
Technologies
Applovin, Unity, Mintegral
Responsibilities
Ads campaigns management, Ads campaigns optimization to improve ROI, Users quality analysis, Communication with Team Lead, Designers, Marketing Managers, Ad networks' account managers, Reporting
