Senior Marketing Manager
Core
Architect Rover's upper-funnel consideration engine to drive new customer acquisition and measurable business growth across Linear TV, OTT/CTV, Audio, Podcast, OOH, and Programmatic channels.
Role type
Senior Marketing Manager (Upper Funnel Strategy & Media)
Builds
Upper-funnel media campaigns and AI-augmented marketing workflows for Rover's pet care platform.
Domain
Pet care / Two-sided marketplace / Digital Media
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Upper-funnel media strategy, Media Mix Modeling (MMM), Geo-Uplift testing, Agency management, Workflow automation, AI tool architecture, Budget management, Cross-functional collaboration
Preferred skills
Two-sided marketplace experience, International campaign management (UK/EU), Python/Scripts proficiency
Technologies
Linear TV, OTT, CTV, Audio, OOH, Programmatic, MMM, Geo-Uplift, Python, SaaS tools
Responsibilities
Drive long-range strategy for upper-funnel channels to win new customers; Manage large-scale media budgets with financial precision; Orchestrate complex external agency relationships; Interpret and apply MMM and Geo-Uplift data to optimize spend; Automate marketing workflows and architect AI tool usage; Communicate complex media concepts to executive stakeholders.
Seniority
Senior, hands-on IC
