Senior Specialist - Search Marketing - SEO + AEO + Content
Core
Lead global search marketing initiatives combining SEO, Answer Engine Optimization (AEO), and content strategy to drive online visibility and business results.
Role type
Senior individual contributor search marketing specialist
Builds
Search-driven content strategies, optimized digital properties, and global content architectures
Domain
Digital marketing, AI-powered search technologies, content optimization
Required skills
SEO, Answer Engine Optimization (AEO), content strategy, keyword strategy, technical SEO audits, data analysis, user intent analysis, buyer journey mapping
Preferred skills
mentoring junior team members, marketing automation, HTML/CSS/JavaScript knowledge
Technologies
Google Search Console, Google Ads, Adobe Analytics, Microsoft Excel, PowerPoint, Word
Responsibilities
Lead end-to-end search marketing initiatives across multiple digital properties; Develop and support global content strategies aligned with search objectives; Define keyword strategies and content themes; Conduct technical SEO audits and on-page optimization; Analyze search performance and develop actionable reports; Partner with cross-functional teams to implement strategies; Provide guidance and mentorship to junior team members
Seniority
Senior, hands-on IC