Technical SEO Specialist - Marketing Activation
Core
Strengthen technical foundations for H&M's global e-commerce sites to improve organic search performance, crawlability, and visibility across search engines and AI platforms.
Role type
Technical SEO Specialist (Marketing Activation)
Builds
Scalable search growth initiatives, technical SEO tests, and pilots for global markets.
Domain
E-commerce, Fashion, Search Engine Optimization
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Technical SEO audits, crawlability and indexing optimization, site architecture management, Core Web Vitals improvement, structured data implementation, redirect strategies, JavaScript SEO, XML Sitemaps, robots.txt, canonical tags, hreflang, Google Search Console, GA4, Screaming Frog, Lumar, Semrush, Ahrefs, Akamai redirect policies, HTML, CSS, JavaScript, CMS integration, SQL, Python, log file analysis, SEO A/B testing, automation, Jira
Preferred skills
Adobe Experience Manager (AEM), enterprise CMS platforms, complex frontend frameworks, SEO agents
Technologies
Google Search Console, GA4, Screaming Frog, Lumar, Semrush, Ahrefs, Akamai, Jira, SQL, Python, AEM
Responsibilities
Drive optimization across technical SEO areas; identify and prioritize improvements via audits; support redirect strategies and migrations; lead technical SEO tests and pilots; collaborate with product and development teams on SEO best practices; create data-backed business cases for technical implementation.
Seniority
Mid-Senior, hands-on IC