Search Optimization Strategist
Core
Leading firm-wide search visibility strategy across traditional search engines and emerging AI-powered discovery platforms to ensure content is discoverable and trusted.
Role type
Search Optimization Strategist
Builds
Organic search visibility, featured answers, and AI-generated citations for a professional services firm
Domain
Professional services (audit, tax, consulting, wealth management)
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Enterprise SEO tools, modern SEO fundamentals, AEO concepts, GEO concepts, keyword research, content strategy, data analysis, site structure optimization
Preferred skills
B2B experience, emerging AI visibility tools, project management tools
Technologies
Conductor, SEMrush, Moz, enterprise SEO platforms, analytics tools, Microsoft Office Suite, Workfront
Responsibilities
Lead and implement firm-wide search optimization strategy across SEO, AEO, and GEO; Partner with content and subject matter experts to shape search-first content strategies; Conduct keyword, query, and topic research; Optimize web and digital content for on-page SEO and AI-generated answers; Monitor and analyze performance across rankings and AI citations; Establish and reinforce search optimization best practices across teams; Collaborate with web and UX teams to improve site structure and content governance.
Seniority
Mid-level, hands-on IC