Search Engine Optimization (SEO) Manager
Core
Execute end-to-end search optimization blending traditional SEO with Generative Engine Optimization (GEO) to drive organic traffic, pipeline, and brand equity for Palo Alto Networks.
Role type
SEO Manager (GEO focus)
Builds
Organic search visibility, AI citations in LLMs, and content ecosystems optimized for both users and crawlers.
Domain
Cybersecurity / B2B SaaS
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Generative Engine Optimization (GEO), technical SEO (Schema, JSON LD, XML sitemaps), keyword research, entity mapping, intent analysis, enterprise SEO tools (Semrush, Ahrefs, Screaming Frog), analytics reporting, M&A migration support
Preferred skills
Cybersecurity domain knowledge, Paid Search (SEM) integration, AI tool proficiency
Technologies
Semrush, Ahrefs, Conductor, Google Search Console, Screaming Frog, Adobe Analytics, JSON LD, llms.txt
Responsibilities
Execute SEO/GEO strategies for traditional and AI-native search engines; optimize content for Google AI Overviews and LLM citations; manage technical SEO elements and structured data; conduct keyword and entity research; analyze organic and AI referral metrics; support M&A web property migrations
Seniority
Mid-Senior, hands-on IC
