Demand Generation Manager, NOAM
Core
Lead regional marketing initiatives across North America to drive customer acquisition, pipeline growth, and revenue performance for the finance and accounting ecosystem.
Role type
Senior Demand Generation Manager
Builds
Integrated multi-channel campaigns, ABM programs, and lead nurturing strategies for the Oracle NetSuite ecosystem
Domain
B2B SaaS / Financial Technology
Required skills
B2B demand generation strategy, multi-channel campaign management, Account-Based Marketing (ABM), marketing automation, CRM management, budget management, ROI analysis, data privacy compliance, cross-functional collaboration
Preferred skills
Finance/accounting ecosystem experience, ERP/financial technology background, AI-powered marketing tools, intent data platforms, global team collaboration
Technologies
HubSpot, Marketo, Salesforce, Slack, Zoom, 6sense, Bombora
Responsibilities
Develop and execute North American demand generation strategy and quarterly marketing plans; Own marketing-sourced and marketing-influenced pipeline performance; Optimize channel strategies and campaign investments to maximize ROI; Design and execute integrated multi-channel campaigns across paid search, social, email, webinars, and events; Lead ABM initiatives with Sales; Build personalized lead nurturing and cross-selling campaigns; Manage the North American demand generation budget and agency relationships; Establish and optimize campaign measurement and attribution models; Conduct A/B testing and continuous optimization; Ensure compliance with US and Canadian privacy regulations.
Seniority
Senior, hands-on IC
