Manager, Performance Marketing
Core
Manage and optimize global paid media programs to drive sustainable member growth for a wearable health technology company.
Role type
Manager, Performance Marketing
Builds
Global paid media campaigns across acquisition channels
Domain
Health technology / Direct-to-consumer (DTC)
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid media management, budget forecasting, attribution methodologies, experimentation frameworks, conversion optimization, cross-functional partnership, DTC business experience, AI tool adoption
Preferred skills
None stated
Technologies
Paid social, search, shopping, programmatic, video platforms
Responsibilities
Optimize paid media campaigns across key acquisition channels; Manage channel budgets and forecasts; Build and maintain a structured testing roadmap; Partner with Creative and Brand Media teams; Develop recurring performance reporting; Identify and pilot new media opportunities
Seniority
Manager, hands-on IC
